Boost the Response Rates and ROI of Your Print Sales and Marketing Collateral

Direct mail marketing has an average response rate of almost 9%.

But that’s just the beginning of why B2B brands are investing in print. Here’s a few more reasons:

Direct mail response rates are 5x higher than any other communication channel, including email and social media
Direct mail is engaged with at least 4x once it’s delivered
39% of consumers engage with a business for the first time because of direct mail marketing
35% of consumers make a purchase after receiving direct mail

Increase the ROI of your next marketing campaign with a data-driven approach to print

Get the most out of your print marketing spend by taking a more strategic approach to print via:

Variable data printing for custom, personalized pieces
Print-on-demand to quickly print precise quantities and reduce waste
Digital integrations like QR codes or personalized URLs for tracking ROI
A variety of paper stocks, paper sizes, specialty inks and finishes, and form factors to create more interactive communications

As a strategic print and mail service partner, Varispark can help you create high-quality print through:

But that’s just the beginning of why B2B brands are investing in print. Here’s a few more reasons:

Direct mail response rates are 5x higher than any other communication channel, including email and social media
Direct mail is engaged with at least 4x once it’s delivered
39% of consumers engage with a business for the first time because of direct mail marketing
35% of consumers make a purchase after receiving direct mail